Why your Elevator Pitch is important, and how to master it

Why your Elevator Pitch is important, and how to master it.  One of the aspects I always try to get my clients to work on at an early stage in our relationship is their Elevator Pitch.  It’s so simple and yet so important to have a good one that’s been through a number of iterations and has been tested on a spouse or a friend to gauge it’s impact.  A well thought out Elevator Pitch will help you engage better with your audience and the key point is – you never know when that might be.

The concept of an’Elevator Pitch’ was simply to help people realise that they may have a typical 30-second journey on an elevator with someone they don’t know in which to simply explain what they do in a compelling way that may engage the interest of the recipient, who could be a great prospect – or not, if the pitch is poor!
There’s a great article about the way to pull a compelling Elevator Pitch together on the lifehack website.  Take 5 minutes out of your hectic schedule to read it. Click here for the link.
If you would like to know more about how to build your Elevator Pitch or any other topic related to growing your business, call me on 01664 840763 or 07712 305111.  You can also email me at phil.partington@psalesp.co.uk or fill out the Enquiry form on this website by clicking here.
If you’re in Lincolnshire, Derbyshire, Nottinghamshire, Leicestershire, Northamptonshire or Rutland and want some expert help to grow your sales faster, call me.  As an approved and registered GrowthAccelerator Growth Advisor, I can help – and the Government will fund the majority of the cost, assuming you qualify!
All the best.
Phil