When to sell with facts and figures and when to appeal to emotions

A tricky one, this.  But Harvard Business Review addresses the question neatly in this article.  I have been aware of this issue for some time, having read books on Emotional Intelligence, but have seldom seen articles about when and how to use an emotional approach as opposed to a logic based one. HBR has always been a favoured source of mine for brief insightful articles and tips, so I wanted to share this with you. You can read the article by clicking here.
I hope you find it useful and that it stimulates some thoughts in your mind.  I will be happy to discuss them with you and how they could be actioned.  Call me on 01664 840763.
All the best.