SAY OF THE DAY: “If you don’t have a competitive advantage, don’t compete.” -Jack Welch
This got me thinking about my experiences with my clients. So many of them have great products and services which set them apart from their competition (their competitive advantage), but they ignore its value and don’t promote it in anything like the prominent way they should. Some don’t even realise they have this. It’s often dismissed as a low-value element of their offering, when in fact, it should form the core of their Value Proposition.
Value Propositions can be extremely powerful tools to help small businesses compete, yet few business owners use them or really understand how to construct them. Why not ask your happy customers what it is about working with you that they really value, which they don’t get elsewhere? You might be surprised at the answer. And even if you’re not, it will help clarify what’s important to integrate into your Value Proposition.
For the avoidance of any doubt, a value proposition is a clear statement of the tangible results a customer gets from using your products or services. Wherever possible, it should be outcome focused and highlight the unique business value of your offering.
You may be pleasantly surprised at the impact this has if you can spend some time working on creating it.
If you would like to know more about this topic and how to work on creating a compelling Value Proposition, call me on 01664 840763 or 07712 305111. You can also email me at firstname.lastname@example.org or fill out the Enquiry form on this website by clicking here.
If you’re in Lincolnshire, Derbyshire, Nottinghamshire, Leicestershire, Northamptonshire or Rutland and want some expert help to grow your sales faster, call me. As an approved and registered GrowthAccelerator Growth Advisor, I can help – and the Government will fund the majority of the cost, assuming you qualify!
All the best.