Make your email marketing work better for you…..
Your sales time is a precious commodity. So use it wisely and make time spent on email marketing work better for you. If you’ve hit a brick wall, there’s plenty you can do about it. It’s not rocket science and is mostly good old common sense (practised uncommonly though). There’s a good article about this published in smallbusinessesdoitbetter.com. If you follow their guidance, it will help you distance yourself from your competitors. Most of them will make some – or all – of these mistakes.
One of the main issues I find in companies is their obsession with talking about them and their latest product. Stop doing it!! Focus – at least in the first half of your mail – on what you can do for your customers or prospects. Give them a reason to carry on reading your mail. It probably arrived into the mailbox of your prospects along with at least 20 others that day. Make yours stand out. If you are using an image in the mail, make sure it is eye-catching. Not another stock library image!
One of the key suggestions in the article is to spend time looking at your headline. It needs to grab attention. I found a great tool to assess the quality of your headline at the following address. It’s complimentary too! Take a look at http://www.aminstitute.com/headline/. You can read the full article by clicking here: http://smallbusinessesdoitbetter.com/2014/03/the-dos-and-donts-of-successful-small-business-email-marketing/
If you’d like to talk through your email strategy, I am happy to conduct an initial assessment of your approach at no cost. I’ll then recommend areas that I can transform for you. It might just be the missing piece in your jigsaw and you have nothing to lose! Feel free to contact me on 01664 840763, 07712 305111 or email me at phil.partington@psalesp.com.
All the best.
Phil