5 Keys to Running a Successful Business

5 Keys to Running a Successful Business. Following on from my last blog about the value of getting your Elevator pitch right, I thought this was a good article to follow up with.  It’s from foxbusiness.com small business section and the interesting aspect which caught my eye was the 3rd point – Sell the benefits.
So many small business owners fall into the trap of explaining the feature so their product without helping the recipient of the message understand what that means it will do for them.  Do you talk in terms of benefits to your target market – or do you talk about the features of your product?  It’s an easy trap to fall into and thankfully, it’s equally easy to rectify.  So do yourself a favour and read this article by clicking here and then reflect on how you describe what you do.
If you would like to know more about how to convert your features to benefits or any other topic related to growing your business, call me on 01664 840763 or 07712 305111.  You can also email me at phil.partington@psalesp.co.uk or fill out the Enquiry form on this website by clicking here.
If you’re in Lincolnshire, Derbyshire, Nottinghamshire, Leicestershire, Northamptonshire or Rutland and want some expert help to grow your sales faster, call me.  As an approved and registered GrowthAccelerator Growth Advisor, I can help – and the Government will fund the majority of the cost, assuming you qualify!
All the best.