sales process diagram converting leads to prospects and then to customer 3D illustration
3 ways to improve your conversion rate.
I like articles written by Neil Patel and this is no exception.  The key point I wanted to highlight is on the second page – Conversion studies show that we are more likely to buy something online if the landing page has testimonials of pleased customers.  How many of us send prospects to a Landing Page and don’t do this?  It’s clearly important to make sure you get this across as soon as they arrive on the page, so my message for today is that simple and blunt.  Make sure you don’t miss the opportunity to convince your visitor – who has gone to your landing page for a reason, after all – that you can do what you claim and prove it!  You can read the article by clicking here.
All the best.