What you need to know to get ahead with Social Selling
Before you ignore this, did you know that a massive 57% of the buying journey is typically done before your prospect engages with your company? Further, 74% of buyers are choosing the provider that is FIRST to provide insights to them. The only way to ensure you are in the frame to be that provider is to be ramping up your Content Marketing, as part of your Social Selling strategy.
So, let’s start by defining Content Marketing. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” To help you understand the do’s and don’ts, there is a great article entitled “7 little known benefits of Content Marketing” on Success.com’s website. You can read it by clicking here.
There is also a brilliant guide entitled ” 37+ Tips and Tools for Picture-Perfect Visual Content”. This is published by the Content Marketing Institute, which contains links to some superb tools to help you. Check it out here.
One of the biggest takeaways is to focus on adding insights and value to your potential customers. Don’t publish articles about what you’ve just done or images of your latest product. Make it clear why it’s of benefit to your prospects to pay attention to what you are saying.
If you’d like to talk through your Content Marketing strategy, I am happy to conduct an initial assessment of your approach at no cost. I’ll then recommend areas that I can transform for you. It might just help you capture the interest of the 74% and you literally have nothing to lose! Contact me now on 01664 840763, 07712 305111 or email me at firstname.lastname@example.org.
All the best.